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Managing Your Affiliate Program

Manage affiliates, track performance, and optimize your program.

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Dashboard Overview

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Main Sections

  • Programs: View and edit your affiliate programs
  • Affiliates: Manage affiliate applications and performance
  • Transactions: Monitor sales and commission tracking
  • Analytics: Track program performance metrics

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Managing Affiliates

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Review Applications

  1. Go to Affiliates > Pending
  2. Review each application
  3. Check applicant’s background and audience
  4. Approve or reject with comments

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Enable/Disable Affiliates

  • Activate or pause individual affiliates at any time
  • Add internal notes for your team

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After Approval

  • Affiliate receives welcome email
  • Access to referral links and materials
  • Dashboard access for performance tracking

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Program Settings

  • Commission structure (percentage or fixed)
  • Commission rates
  • Cookie duration
  • Minimum payout threshold (manual payouts)
  • Program status: Active / Inactive

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Promotion Codes (Coupons)

Let affiliates promote your product with a discount code instead of (or in addition to) a referral link. When a customer checks out with an affiliate’s code, the sale is automatically attributed to that affiliate — no link click required.

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Requirements

  • Your program must be connected to Stripe (Stripe Connect). Coupons are created on your connected Stripe account.
  • If no Stripe account is connected, saving coupon settings has no effect.

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Enable Coupons

  1. Open your program > Affiliate > Coupon Settings
  2. Set Enable coupon tracking to Yes
  3. Set the Discount percentage (1–100%) applied when a code is used
  4. Set the Validity (months) — how long each affiliate code stays valid
  5. Save
On save, a single shared Stripe coupon is created for the program. Each affiliate later generates their own promotion code backed by this coupon.

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Changing the Discount

  • Re-saving without changes does nothing (no duplicate coupons are created).
  • Changing the discount percentage creates a new Stripe coupon and archives the old one. Codes that affiliates create after the change use the new discount.

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How Attribution Works

  • A customer applies an affiliate’s code at checkout and gets the discount.
  • The sale (and recurring renewals) is credited to that affiliate as a commission, the same as a referral link.

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Performance Monitoring

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Key Metrics

  • Clicks and conversions
  • Revenue per affiliate
  • Top performers
  • Program growth

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Affiliate Performance

  • Individual affiliate statistics
  • Click and conversion tracking
  • Revenue generation
  • Commission calculations

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Payments (Manual)

  • Export transactions for accounting
  • Decide when affiliates reach your payout threshold
  • Execute payouts manually (e.g., Stripe transfers, bank, etc.)
  • Update payment status in your records

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Communication

  • Share program changes and promotions
  • Provide marketing materials
  • Send performance insights

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Troubleshooting

  • If affiliates aren’t converting: review rates, materials, and tracking
  • If engagement is low: improve communication and incentives

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Next Steps

  1. Create your first program (program-creation)
  2. Add tracking (setup-affiliationhub) to your website
  3. Start recruiting affiliates (creator)

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Support